Developing an Ecommerce Strategy That Integrates Paid Search, SEO

Posted by on December 19, 2017

Paid search and search engine optimization (SEO) function best when they work together in tandem—yet far too many marketers focus on one at the expense of the other. This can be detrimental, not least where ecommerce is concerned. Indeed, the best way to promote an ecommerce enterprise is through an integrated approach—one that unites these […]


2018 Will Be Year of Voice Search [Infographic]

Posted by on December 15, 2017

By 2020, it’s expected that more than half of all online searches will be done by voice search. Given the rising prominence of Alexa, Siri, and other hands-free helpers—to say nothing of the continued dominance of mobile technology—this may not come as much of a surprise. Nevertheless, it’s something that marketers need to know and […]


Optimizing Featured Snippets for Voice Search: A Guide

Posted by on November 27, 2017

SEO is a fast-moving industry. Trends and technologies can change daily, and keeping up with them is a full-time job in and of itself. One factor that’s really having a rapid and dramatic effect on SEO right now is the rise of voice search. As more searches are done via mobile devices—and as voice assistants […]


Everything We Learned at BrightEdge Share 17

Posted by on October 6, 2017

This year’s BrightEdge Share 17 event—which toured through several major cities and brought together the best and boldest minds in SEO—offered insights aplenty into where digital marketing is, and where it’s headed next. The EverythingOnline team was honored to be included in the San Francisco event, and while there we took copious notes. In this […]


Roundup: What’s Happening in SEO?

Posted by on September 22, 2017

Google is Including Reviews in Local Search You’ve probably seen Google reviews before—local businesses can all be ranked on a one to five star scale, and customers can leave their honest feedback. And you probably also know how important reviews are, not only for online reputation but for SEO, as well. Ideally, local businesses will […]


5 Ways to Improve Search Rankings for Your Restaurant

Posted by on August 30, 2017

Every industry brings its own particular SEO challenges and opportunities. The restaurant world is no exception. To make your local eatery findable to nearby consumers, there are a few special considerations you’ll want to make. Below are some of top local SEO tips for restaurants you can use for your eatery so you can rank better […]


Rehab Marketing & SEO

Posted by on May 8, 2017

Your addiction rehab facility exists to help people—but in order to make a difference, or to turn a profit, you’ve got to have your beds filled. You’ve got to be known as an authority in the field. You’ve got to be regarded as the place to go for help detoxing and achieving recovery. None of […]


Why It’s Good to Optimize as you Write

Posted by on April 22, 2013

Search and social media have improved greatly over the last few years, especially in the realm of search engines and the algorithms that power them. Recent changes in the way engines like Google index pages have fueled a renewed interest in quality content, and have forced marketers to adjust their SEO techniques to compensate. These […]


How to SEO Video

Posted by on January 28, 2013

Do you upload video content to Youtube to supplement any projects or campaigns you may be running? Do those videos have only a handful of views despite your best efforts? If this is the case then that means your videos aren’t optimized for SEO, and will probably never reach your intended audience. The solution to […]


Some Important SEO Optimization Tips for Getting Good Ranking

Posted by on September 14, 2012

The art of acquiring high page rankings on search engines through the use of internet marketing techniques is known as Search Engine Optimization (SEO). In the past, SEO was much easier to do. Today, it’s become more difficult which requires effort and persistence to produce quality results. In this post, I’ll be sharing a few […]