How Digital Direct Marketing and Branding Work Together

Our philosophical basis towards search marketing has always been to dominate all of the real estate on search result pages. The more places you occupy, the more likely you’ll get a conversion, generate a lead, make a sale, grab market share and grow your business. And we’ve always found that combining, not separating, your paid search and organic branding is the key to success.

Now, more than ever, digital marketing needs to apply this methodology across all networks that effect last click attribution on search.

This approach requires art, science, and flexibility to succeed. It’s our bread and butter. Our secret sauce. The logic to our code. It’s a simple equation that requires masterful handling.

We lead with pay-per-click.

Using the immediateness of data acquisition through paid search allows your marketing plan to fail fast and paint a clear picture of success - the bottom of the conversion funnel. This is our Rosetta Stone. Right here, we have the keyword targets to your long-term SEO (we refer it to your digital branding). This type of setup and tracking is the science that makes the art so fun... and challenging.

Build the right organic traffic for converting traffic.

Staring up from the bottom of the funnel and reverse engineering how consumers choose to buy from your business, replicating it, and then testing ways to speed up the cycle is the art that uses science to move quickly. These are the pillars that we build your SEO campaign around so the traffic we generate converts. Often we find that we success requires:
- Saturating a target market with ads to promote a content rich web page that influences consumers and generates backlinks, a remarketing list, and trust among a key market segment.
- Using PPC to test conversions on landing pages to improve conversions from Organic traffic.
- Using Paid social to build awareness and trust for your product to promote brand name search to reduce cost per acquisition.
All of these examples use direct marketing and digital branding to create an effective and efficient marketing campaign that reduces overall costs and maximize your return. We live and breath this daily and we’re the team to help your brand succeed.

How Digital Direct Marketing & Branding Work Together to Grow Your Business

Now, more than ever, digital marketing needs to apply this methodology across all networks that effect last click attribution on search.

We lead with pay-per-click.