Amazon vs. Search: The Retailer’s Dilemma

Posted by on September 28, 2017

Online retailers face a fundamental conundrum in how they are to allocate their marketing resources: Is it best to sink everything into Amazon, or is a more varied search strategy recommended? There are three basic questions you can use to guide your thinking here: Where are consumers going to look for your products on the […]


What to Do with an Aging Website?

Posted by on September 25, 2017

Do websites come with built-in expiration dates? Maybe so. While it can vary from site to site—and brand to brand—the reality is that consumers are always changing, and so are their expectations. Your company website has to stay on pace with those expectations if you wish to remain competitive. Sooner or later, then, all companies […]


Website Development

Posted by on February 22, 2017

Having a strong, appealing website is critical for success—and no company is exempt from that. The business website has become a kind of virtual storefront. It’s what establishes the first impression your customers have of you. It’s also an online hub of information about your brand and what it stands for, including its products and […]


Building Effective Websites

Posted by on April 3, 2013

Building websites can be hard, especially if you’re new to the trade. There’s more to a good website than just the code, and it can be tough to navigate if you’re not artistically inclined. That’s why we’ve put together a short guide with a few tips for aspiring web designers. 1. Focus on the User’s […]


Keeping a Low Bounce Rate

Posted by on March 18, 2013

One important, yet often overlooked quality metric in the world of search is that of “bounce rate”. Often confused with “exit rate”, bounce rate is defined as the percentage of visitors that land on the site and immediately leave, without browsing anything else. Exit rate, on the other hand, refers to the percentage of visitors […]


Are Mobile Apps Really Necessary for My Business?

Posted by on October 16, 2012

With the rise of the smartphone, more and more consumers are able to access the web on-the-go. Marketers across the country are beginning to see the need for mobile-optimized websites and dedicated mobile apps designed to accommodate this growing subset of users. If you own and maintain a website, chances are that 20%-25% of your […]


Is Your Website Design Hurting or Helping Your Online Presence?

Posted by on October 10, 2012

When it comes to an online presence, there’s a lot of debate over what’s more important in a company website: design or content? There are vocal supporters on both sides of the argument, and both sides have valid points, but is there a definitive answer? Online marketing is the process of driving clients to your […]