How the New Facebook Local Can Benefit Your Business

Posted by on December 1, 2017

Facebook may seem like a monolith—after all, with more than 2 billion active users, it’s far and away the most successful social network. With that said, there is one area where Facebook has always come up short—and that’s search. Despite some tentative efforts to tap into online search, Facebook has never truly taken a bite […]


For Savvy CMOS, Social Media is All About Emotional Connection

Posted by on November 17, 2017

There’s no doubt as to the impact social media has on our daily lives. A quick scan of the headlines reveals plenty of articles about how Instagram can diagnose depression, or how Facebook can impact mental health—sure signs of social media’s sway over our lives, our emotions, our sense of wellbeing. But why is social […]


New Facebook Ad Targeting—Just in Time for the Holidays

Posted by on October 16, 2017

Just in time for the holiday shopping season, Facebook has introduced new features that make it easier for brands to target their ads to consumers, based on how those consumers experience the brand IRL. It’s been rumored for a couple of months now that Facebook was seeking a way for businesses to target customers who’d […]


How NOT to Use Social Media

Posted by on October 25, 2012

Social media has changed the way everyone, from individuals to businesses of all sizes, communicates. As a result of this trend, a number of “social media experts” have popped up over the years, promising to help companies’ marketing divisions keep up with the trend. Many times their promises are big and bold, yet their results […]