New Facebook Ad Targeting—Just in Time for the Holidays

Posted by on October 16, 2017

Just in time for the holiday shopping season, Facebook has introduced new features that make it easier for brands to target their ads to consumers, based on how those consumers experience the brand IRL. It’s been rumored for a couple of months now that Facebook was seeking a way for businesses to target customers who’d […]


How NOT to Use Social Media

Posted by on October 25, 2012

Social media has changed the way everyone, from individuals to businesses of all sizes, communicates. As a result of this trend, a number of “social media experts” have popped up over the years, promising to help companies’ marketing divisions keep up with the trend. Many times their promises are big and bold, yet their results […]