New Facebook Ad Targeting—Just in Time for the Holidays

Posted by on October 16, 2017

Just in time for the holiday shopping season, Facebook has introduced new features that make it easier for brands to target their ads to consumers, based on how those consumers experience the brand IRL. It’s been rumored for a couple of months now that Facebook was seeking a way for businesses to target customers who’d […]


The Best AdWords Ad Extensions—and How to Use Them

Posted by on June 26, 2017

To maximize the potential of your AdWords campaign, we recommend using ad extensions—which are exactly what they sound like: Little add-ons, or bonuses, that allow your ads to claim a bit more online real estate. There are a lot of great extensions to choose from, and most of them are worth exploring; with that said, […]


Paid Media 101

Posted by on February 22, 2017

Though businesses could once depend on organic search results alone to guarantee online visibility, those days are long gone. Today, an integrated marketing plan must have room for both organic and sponsored search listings, which makes paid media imperative to any digital marketing plan. EverythingOnline is pleased to offer a range of services in developing […]