How Can You Turbocharge Your Holiday Marketing? Understand Consumer Behavior
Digital marketing has a lot of moving pieces, including technical dimensions, creative components, budgetary concerns, and more. Ultimately, however, any marketing endeavor boils down to human beings. To properly position your brand and lead the buyer toward conversion, you first […]
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It Can Take Up to Six Months to Improve Search Rankings. Here’s Why.
How long does it take to improve search engine rankings? SEOs get asked this question all the time, and the short answer is: It just depends.Sometimes, it can happen quite fast, as in the case of viral content. But of […]
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Marketing Automation: Four Approaches
There’s a lot of talk about marketing automation—but what is it, exactly? And more to the point, how can it help you grow your small or mid-sized business? In this post, we’ll consider the topic of marketing automation from a […]
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Why the Future of Marketing is Automated, Personalized, and Measurable
Marketing has never been static; it’s a fluid, ever-changing entity, and the CMO’s role is to stay on top of all the latest shifts and trends. This begs the question: How will marketing be transformed in the days, weeks, and […]
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Amazon vs. Search: The Retailer’s Dilemma
Online retailers face a fundamental conundrum in how they are to allocate their marketing resources: Is it best to sink everything into Amazon, or is a more varied search strategy recommended? There are three basic questions you can use to […]
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Evolution of CMO [Infographic]
The role of marketing has expanded dramatically over the years—and thus, so has the role of the CMO. Here’s what the marketing leader’s job has looked like over the decades, and a hint of where it is headed next. Evolution […]
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