2018 Search Marketing Tips: Are You Ready for the New Year?
Posted by Al Sefati on December 26, 2017Search marketing is ever in flux. It’s not just that technology evolves and expands, it’s that consumer behavior changes with it—and as such, it’s vital for CMOs and search marketing professionals to stay abreast of the latest trends. The start of a new year presents an invaluable opportunity to pause, reflect, and fine-tune your marketing […]
2018 Will Be Year of Voice Search [Infographic]
Posted by Al Sefati on December 15, 2017By 2020, it’s expected that more than half of all online searches will be done by voice search. Given the rising prominence of Alexa, Siri, and other hands-free helpers—to say nothing of the continued dominance of mobile technology—this may not come as much of a surprise. Nevertheless, it’s something that marketers need to know and […]
Funnel Marketing Will Become Less Relevant in 2018
Posted by Al Sefati on December 12, 2017Is the sales funnel changing, as so many digital marketing specialists have predicted—or is it actually just dying? It’s an important question for every marketer to address as we all move forward. Certainly, the familiar cycle of a customer moving from awareness to prospect to sale is no longer as straightforward as it used to […]
Amazon SEO Tips: How to Improve Your Amazon Products Ranking for the 2017 Holidays
Posted by Al Sefati on November 3, 2017With the holiday season quickly approaching, there’s no time like the present to invest in online visibility for your company’s retail products. Pretty soon, customers all over the country will be shopping for gifts, and it’s imperative that they find your merchandise wherever it is they’re looking. And more likely than not, the place they’ll […]
How Can You Turbocharge Your Holiday Marketing? Understand Consumer Behavior
Posted by Craig Maloney on October 30, 2017Digital marketing has a lot of moving pieces, including technical dimensions, creative components, budgetary concerns, and more. Ultimately, however, any marketing endeavor boils down to human beings. To properly position your brand and lead the buyer toward conversion, you first have to understand how people behave; how they make decisions; and how they ultimately choose […]
It Can Take Up to Six Months to Improve Search Rankings. Here’s Why.
Posted by Al Sefati on October 23, 2017How long does it take to improve search engine rankings? SEOs get asked this question all the time, and the short answer is: It just depends.Sometimes, it can happen quite fast, as in the case of viral content. But of course, very little content truly goes viral, and the odds are that even a company’s […]
Marketing Automation: Four Approaches
Posted by Craig Maloney on October 20, 2017There’s a lot of talk about marketing automation—but what is it, exactly? And more to the point, how can it help you grow your small or mid-sized business? In this post, we’ll consider the topic of marketing automation from a few different angles, ultimately offering you four basic considerations for your own automation efforts. Before […]
Why the Future of Marketing is Automated, Personalized, and Measurable
Posted by Craig Maloney on October 9, 2017Marketing has never been static; it’s a fluid, ever-changing entity, and the CMO’s role is to stay on top of all the latest shifts and trends. This begs the question: How will marketing be transformed in the days, weeks, and years to come? What will the future of marketing really look like? The answer, in […]
Amazon vs. Search: The Retailer’s Dilemma
Posted by Craig Maloney on September 28, 2017Online retailers face a fundamental conundrum in how they are to allocate their marketing resources: Is it best to sink everything into Amazon, or is a more varied search strategy recommended? There are three basic questions you can use to guide your thinking here: Where are consumers going to look for your products on the […]
Evolution of CMO [Infographic]
Posted by Craig Maloney on September 13, 2017The role of marketing has expanded dramatically over the years—and thus, so has the role of the CMO. Here’s what the marketing leader’s job has looked like over the decades, and a hint of where it is headed next. Evolution of CMO 1950s Marketing’s primary focus is to sell products directly to the customer, through […]
