Marketing Automation: Four Approaches
Posted by Terrence Wallace on October 20, 2017There’s a lot of talk about marketing automation—but what is it, exactly? And more to the point, how can it help you grow your small or mid-sized business? In this post, we’ll consider the topic of marketing automation from a few different angles, ultimately offering you four basic considerations for your own automation efforts. Before […]
Why the Future of Marketing is Automated, Personalized, and Measurable
Posted by Terrence Wallace on October 9, 2017Marketing has never been static; it’s a fluid, ever-changing entity, and the CMO’s role is to stay on top of all the latest shifts and trends. This begs the question: How will marketing be transformed in the days, weeks, and years to come? What will the future of marketing really look like? The answer, in […]
Amazon vs. Search: The Retailer’s Dilemma
Posted by Terrence Wallace on September 28, 2017Online retailers face a fundamental conundrum in how they are to allocate their marketing resources: Is it best to sink everything into Amazon, or is a more varied search strategy recommended? There are three basic questions you can use to guide your thinking here: Where are consumers going to look for your products on the […]
Evolution of CMO [Infographic]
Posted by Terrence Wallace on September 13, 2017The role of marketing has expanded dramatically over the years—and thus, so has the role of the CMO. Here’s what the marketing leader’s job has looked like over the decades, and a hint of where it is headed next. Evolution of CMO 1950s Marketing’s primary focus is to sell products directly to the customer, through […]
4 Ways to Use Visual Content to Enhance Buyers’ Journey
Posted by Terrence Wallace on September 7, 2017One of the great opportunities of digital marketing is that it allows brands to interact with buyers at each stage of the consumer journey. You can reach out to buyers who encountered your brand earlier in their research process, pushing them toward conversion, or you can offer value-adding content at the decision point itself. But […]
As FBI Crackdowns Increase, It’s Vital for Treatment Centers to Protect Their Brand Name
Posted by Terrence Wallace on August 10, 2017Multiple southern California drug and alcohol treatment centers have seen legal action taken against them in the last few months. Right or wrong as each case may be, it’s now absolutely vital for everyone in the treatment industry to bulletproof their reputation. It’s not that you’re now considered dishonest among your peers, it’s the people […]
What REALLY Moves the Needle in Digital Marketing?
Posted by Terrence Wallace on August 4, 2017There are countless tools, platforms, and channels for growing your brand on and more of them being rolled out every day. Keeping up with the latest trends in social media, reputation management, and SEO is tough even for experts. To make matters worse, not all of these tools are created equal. Some of them are […]
Online Reputation Management, and Why You Need to Own Your Brand
Posted by Terrence Wallace on May 10, 2017A brand is not just your business name. It’s not just your logo, either, nor is it the colors and fonts and taglines you use in your marketing collateral. Ultimately, a brand is all about consumer perceptions: What do people associate with your business? What are the values and benefits (or in some cases, the […]
Reputation Marketing Services
Posted by Craig Maloney on February 22, 2017What are people saying about you—and about your business? What’s the status of your brand on the Internet? These are important questions to answer, and not just for reasons of vanity. After all, consumers use the Internet to inform most of their purchasing decisions, so what they read about your company could have a huge […]
How to Target the 65 and Over
Posted by Terrence Wallace on January 17, 2013For the past decade or so, one of the smallest market segments active on the internet consisted of individuals over 65. Previous studies have shown that this segment spends less time online compared to everyone else, and are often less willing to make online purchases. But more recent data suggests that the baby boomer generation […]
