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A spokesperson for Bing has announced that its “Snapshot” feature has been expanded to include a greater amount of information. The Snapshot feature, launched back in June of 2011, provides users with direct answers to search queries, displaying them in […]
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Google just recently announced that, starting April, they would no longer be allowing phone numbers in PPC ad text. Anyone who wishes to include a phone number with a PPC ad must instead make use of the call extensions feature. […]
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According to the latest edition of the Paid Social Media Advertising Report, conducted by Vizu and released by Nielsen, advertisers are unconvinced about the effectiveness of paid social media ads, mainly due to the lack of proper metrics with which […]
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Are you a nonprofit organization that would like to get into the whole advertising thing, but don’t have the budget to do so? You’re not alone. There are are dozens of nonprofits out there whose causes go unrecognized simply because […]
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Search engine top dog, Google, made headlines this year when its market share hit an all time high of 67 percent, as of November 2012, while its competitors Yahoo! and Bing are essentially stuck trading market share with one another, […]
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Analysts at Morgan Stanley have predicted that Google will pay close to $6.8 billion a year for the sole purpose of traffic acquisition. It is estimated that it will pay close to $1 billion to Apple in 2014 to be […]
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