Bing Expands Its ‘Snapshots’ Feature

Posted by on March 29, 2013

A spokesperson for Bing has announced that its “Snapshot” feature has been expanded to include a greater amount of information. The Snapshot feature, launched back in June of 2011, provides users with direct answers to search queries, displaying them in the middle column of the search results page. Through this feature, users can get immediate […]

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Google Disallows Phone Numbers in PPC Ads

Posted by on March 29, 2013

Google just recently announced that, starting April, they would no longer be allowing phone numbers in PPC ad text. Anyone who wishes to include a phone number with a PPC ad must instead make use of the call extensions feature. Google’s call extensions feature allows phone numbers to be displayed without taking up precious ad […]

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Paid Social Media Ads on the Rise, but Lack Metrics

Posted by on March 28, 2013

According to the latest edition of the Paid Social Media Advertising Report, conducted by Vizu and released by Nielsen, advertisers are unconvinced about the effectiveness of paid social media ads, mainly due to the lack of proper metrics with which to measure their effectiveness. Results show that advertisers are increasingly viewing paid social media as […]

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Advertise for Free with Google Grants

Posted by on March 22, 2013

Are you a nonprofit organization that would like to get into the whole advertising thing, but don’t have the budget to do so? You’re not alone. There are are dozens of nonprofits out there whose causes go unrecognized simply because they don’t have the big advertising budgets that for profit corporations have. But did you […]

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Google claims biggest market share; Yahoo and Bing not making big impact

Posted by on March 20, 2013

Search engine top dog, Google, made headlines this year when its market share hit an all time high of 67 percent, as of November 2012, while its competitors Yahoo! and Bing are essentially stuck trading market share with one another, neither of which are yet able to make a dent in Google’s massive market share. […]

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Google Pays Billions To Acquire Traffic

Posted by on March 14, 2013

Analysts at Morgan Stanley have predicted that Google will pay close to $6.8 billion a year for the sole purpose of traffic acquisition. It is estimated that it will pay close to $1 billion to Apple in 2014 to be their default search engine on iOS devices including the iPhone and the iPad. Thirty-one percent […]

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Google Offering Free Wi-Fi in Manhattan

Posted by on January 23, 2013

Following their deal to roll out high speed fiber internet access in Kansas city two years ago, search giant Google has recently announced that it will be rolling out free Wi-Fi to select parts of the city of Manhattan. Their free Wi-Fi service will be deployed in select public places and outdoor areas. At a […]

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A Social Network for Gamers

Posted by on November 19, 2012

Professionals have LinkedIn, and for personal use there’s Facebook, but how about a social network for gaming enthusiasts? That’s exactly what Duxter, a new social network founded by CEO Adam Lieb hopes to be. Based in Seattle, WA, this enterprising new start-up hopes to differentiate itself from similar social networks catering to gamers and become […]

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Google Accused of Dragging Its Feet Re: Copyright Infringing Sites

Posted by on November 1, 2012

Back in August, Google pledged to assist media cartels in their quest to protect copyrights by lowering the ranking of sites that have more DMCA Takedown Notices, eventually taking them off the search results list completely. However, Google now faces accusations that it’s being “too slow” in implementing its plan and now faces a review […]

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Introducing Google Tag Manager

Posted by on October 9, 2012

Search engine giant Google has just recently come up with a new service to make managing website tags a lot easier. For those who don’t know, tags in this case are small snippets of code that are used to measure traffic and visitor behavior, and are not similar to the kinds of tags you’d put […]

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