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How long does it take to improve search engine rankings? SEOs get asked this question all the time, and the short answer is: It just depends.Sometimes, it can happen quite fast, as in the case of viral content. But of […]
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Digital marketing tips are a dime a dozen, yet it’s important to realize that they aren’t all created equal. For one thing, different industries have different marketing challenges. What works for retail may not work as well for, say, an […]
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There’s a lot of talk about marketing automation—but what is it, exactly? And more to the point, how can it help you grow your small or mid-sized business? In this post, we’ll consider the topic of marketing automation from a […]
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Just in time for the holiday shopping season, Facebook has introduced new features that make it easier for brands to target their ads to consumers, based on how those consumers experience the brand IRL. It’s been rumored for a couple […]
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When we talk about Generation Z, we’re talking about the whippersnappers who came along after millennials—roughly speaking, those born after 1997. Believe it or not, this demographic is coming of age, and turning into an important consumer block. Retailers can’t […]
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Marketing has never been static; it’s a fluid, ever-changing entity, and the CMO’s role is to stay on top of all the latest shifts and trends. This begs the question: How will marketing be transformed in the days, weeks, and […]
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