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5 Predictions for the 2017 Holiday Shopping Season

5 Predictions for the 2017 Holiday Shopping Season

The holiday season provides consumers with countless choices for where, when, and how they purchase seasonal gifts—and it’s vitally important for CMOs and other marketing decision-makers to be actively influencing these choices, leveraging holiday shopping traffic to improve their bottom […]

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CMOs, Don’t Underestimate Google’s Search Engine Share

CMOs, Don’t Underestimate Google’s Search Engine Share

Google is so prevalent—and so dominant among search engine users—that its very name has become part of the American vernacular. Most people don’t say they are going to search for something; they just say they are going to Google it. […]

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Increase Your Sales Through Persuasive Copywriting

Increase Your Sales Through Persuasive Copywriting

Frankly, a lot of online marketing professionals have got copywriting all wrong. The text on a page isn’t meant to be an SEO keyword dump, nor should it always be a straight-up sales pitch. Online consumers ultimately want to be […]

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20 Things Every CMO Should Know About Facebook [Infographic]

20 Things Every CMO Should Know About Facebook

  Infographic Text: Facebook has a lot of potential for your digital marketing efforts—but to get the maximum ROI, it’s essential to know just what makes Facebook so powerful. Here are 20 key statistics for understanding where Facebook’s marketing potential […]

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Amazon SEO Tips: How to Improve Your Amazon Products Ranking for the 2017 Holidays

Improve Your Amazon Products Ranking for the 2017 Holidays

With the holiday season quickly approaching, there’s no time like the present to invest in online visibility for your company’s retail products. Pretty soon, customers all over the country will be shopping for gifts, and it’s imperative that they find […]

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How Can You Turbocharge Your Holiday Marketing? Understand Consumer Behavior

How Can You Turbocharge Your Holiday Marketing

Digital marketing has a lot of moving pieces, including technical dimensions, creative components, budgetary concerns, and more. Ultimately, however, any marketing endeavor boils down to human beings. To properly position your brand and lead the buyer toward conversion, you first […]

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