How to Nail Your Process With This On-Point SEO Checklist

Posted by Faye Martinez | May 11, 2023 | Filed under: SEO

Generative AI is undoubtedly making waves in the digital space primarily in search and many are wondering how this will impact SEO. However, at the moment most marketers are still leaning towards improving their traditional SEO. This is because Google and Microsoft are already working on how to make sure that websites continue to benefit from their results. Given that with AI-generated responses users are not required to be referred to another website.

With this being the case, it’s still important to maintain the best SEO practices to be on point with your processes. If you need help putting together a solid checklist of SEO best practices, in this article, we’ll go over one that covers all the bases to help you get a higher ranking on your content.

SEO Basics

Since SEO has multiple elements to consider it’s important to start with making sure you’ve set up your website right. Without this SEO can’t be used since it’s what makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers for your business.

According to SEMRush, these are what you need to start for SEO:

  • Set up Google Search Console and Bing Webmaster tools
  • Set up Google Analytics
  • Install and configure an SEO plugin
  • Generate and submit a sitemap
  • Create a Robot. Txt file
  • Check Search Console for manual actions
  • Make sure that website is indexed

These are important to ensure that your website is configured for SEO and can be discovered, analyzed, and categorized online by search engines like Google, Yahoo, and Bing.

Keyword Research

The key to creating quality content is writing about what people want to know. For this to happen keyword research is a must in SEO because it helps businesses understand the user search behavior of their target audience. It also gives them an advantage in optimizing their website content, analyzing competitors, and opportunities to improve ROI.

According to SEMRush, these are what you need to start your keyword research:

  • Identify your competitors
  • Conduct a keyword gap analysis
  • Find your main ‘money’ keywords
  • Find long-tail keyword variations
  • Find question keywords
  • Analyze the intent of pages that rank
  • Create a keyword map
  • Prioritize by search volume and keyword difficulty

If you aren’t already familiar with keywords they are a must when it comes to SEO. With the right keywords and SEO tools, you can attract more leads that have a higher chance of converting to customers. 

Technical SEO

Improving website crawl ability, website speed, mobile optimization, user experience, and website security relies heavily on technical SEO. You can improve your search rankings and attract more organic traffic to reach your business goals by optimizing these key technical elements of your website.

According to SEMRush, these are what you need to start on technical SEO:

  • Leverage the “inspect URL” feature in Google Search Console
  • Ensure your website is mobile friendly
  • Check your website’s loading speed
  • Make sure you are using HTTPS
  • Find and fix crawl errors
  • Check the page depth
  • Check for duplicate versions of your website
  • Identify and fix broken links
  • Use an SEO-friendly URL structure
  • Find and fix orphaned pages
  • Add structured data

All of these actions are necessary because when it comes to managing a website there are a lot of moving parts to consider. And the success of marketing your website depends on optimizing the site to be not only fast but also functional and user-friendly.

This is where the technical SEO component comes into play, this is the subcategory of search engine optimization that involves optimizing the infrastructure of your website. That is important because it ensures that your website is easy to navigate and is void of any technical issues. So businesses should always implement technical SEO to attract organic traffic and turn those leads into customers.

On-Page SEO and Content

Improving the relevance and quality of your website’s content is important in ranking higher on the search results page. By optimizing your on-page SEO and content you not only improve your relevance score but also the user experience, content quality, keyword targeting, and indexability of your website.

According to SEMRush, these are what you need to start on On-Page and Content:

  • Fix duplicate, missing, and truncated title tags
  • Find and fix duplicate or missing meta descriptions
  • Find and fix multiple H1 tags
  • Improve title tags, meta descriptions, and page content
  • Run a content audit and prune content
  • Optimize images for SEO
  • Organize topic clusters
  • Find and fix keyword cannibalization
  • Updated outdated content
  • Improve content readability

If you notice, the majority of the actions mentioned are focused on the website and its content. Especially what is visible to users such as media, images, and content including metadata and HTML that is visible to search engines. All of these need to be optimized to the latest practices used by leading search engines like Google and Bing so that the search engines can understand how to rank your website.

Nowadays, it doesn’t matter whether you are a small or big business, the fact remains that all businesses should optimize their website’s on-page SEO. This is one of the most common digital marketing strategies that remains popular because of its reliable ROI.

Off-Page SEO

The ability to drive traffic to your website can be influenced by earning high-quality backlinks, increasing brand awareness, improving trust and credibility, driving referral traffic, and diversifying your traffic sources. All of this is done by utilizing off-page SEO since it’s the actions that you need to do online beyond your website to improve your search rankings.

According to SEMRush, these are what you need to start on Off-Page SEO:

  • Analyze your competitor’s link profile
  • Conduct a link intersect analysis
  • Target your competitor’s broken backlinks
  • Leverage digital PR
  • Implement the Skyscraper technique
  • Turn unliked mentions into links
  • Set up and optimize Google Business Profile

Doing these things will not only enhance your social presence and link-building but also many more that are not on the page. So essentially an off-page SEO tells the search engines what your website audience thinks about your website. 

And often we come across people who think that off-page optimization is just about link building. When in fact, there are more aspects to it such as its strategic control over things that can make you and your business famous on the internet.

For this reason, building high-quality backlinks should be the central component of your off-page SEO approach. The more significant your backlinks are, the higher your search engine rankings will be. Since they are the indicator of the quality of your content.

So to recap, why do you need to follow the best practices in the SEO checklist? Well, because people who enter a keyword into a search engine and then ended up visiting your website based on the results are those who are likely to be highly engaged. These are high-potential visitors who will be drawn to and motivated to engage with a strong website that is built upon SEO best practices.