Developing an Ecommerce Strategy That Integrates Paid Search, SEO
Posted by Al Sefati on December 19, 2017Paid search and search engine optimization (SEO) function best when they work together in tandem—yet far too many marketers focus on one at the expense of the other. This can be detrimental, not least where ecommerce is concerned. Indeed, the best way to promote an ecommerce enterprise is through an integrated approach—one that unites these […]
Everything We Learned at BrightEdge Share 17
Posted by Al Sefati on October 6, 2017This year’s BrightEdge Share 17 event—which toured through several major cities and brought together the best and boldest minds in SEO—offered insights aplenty into where digital marketing is, and where it’s headed next. The EverythingOnline team was honored to be included in the San Francisco event, and while there we took copious notes. In this […]
Where Does Ecommerce SEO Go Wrong?
Posted by Al Sefati on October 2, 2017Competitive research is a critical component of SEO—and not without reason. After all, search rankings represent a zero-sum game. If your competitor is ranked #1 on the SERP, it means you’re not. So it’s smart to keep tabs on what the other guy is doing, and to take note of the SEO lessons that seem […]
Amazon vs. Search: The Retailer’s Dilemma
Posted by Craig Maloney on September 28, 2017Online retailers face a fundamental conundrum in how they are to allocate their marketing resources: Is it best to sink everything into Amazon, or is a more varied search strategy recommended? There are three basic questions you can use to guide your thinking here: Where are consumers going to look for your products on the […]
