3 Ways to Score (Positive) Verified Customer Reviews

Posted by on June 29, 2017

Customer feedback is critically important—and not just to your ego. It can also have a direct impact on your online reputation and even your search engine visibility. Especially important to consider are Google’s verified reviews. It’s no exaggeration to say that these verified reviews can have a make-or-break impact on your brand. What is a […]


Earned Traffic 101

Posted by on February 22, 2017

PPC and other advertising platforms allow businesses to acquire sponsored content, literally paying their way toward coveted ad placement. While paid search is critical for promoting your business on the Web, it also needs to be paired with an earned media strategy. Earned media includes SEO, content marketing, and more, and it is just what […]