You Might Be Losing Organic Clicks. Here’s Why.

Posted by on November 24, 2017

As a CMO or marketing decision-maker, you’ve got to know how many clicks you’re generating—but more than that, you’ve got to know where those clicks are coming from. Hint: It’s not always where you think they’re coming from. A recent SEO Moz article offers some salient points here: “Over the last two years, the total […]

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5 Predictions for the 2017 Holiday Shopping Season

Posted by on November 13, 2017

The holiday season provides consumers with countless choices for where, when, and how they purchase seasonal gifts—and it’s vitally important for CMOs and other marketing decision-makers to be actively influencing these choices, leveraging holiday shopping traffic to improve their bottom line. And certainly, opportunities abound. In recent years, holiday buying trends have been increasingly favorable […]

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CMOs, Don’t Underestimate Google’s Search Engine Share

Posted by on November 10, 2017

Google is so prevalent—and so dominant among search engine users—that its very name has become part of the American vernacular. Most people don’t say they are going to search for something; they just say they are going to Google it. Google’s ubiquity has become so pronounced that there has been a little pushback from marketing […]

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20 Things Every CMO Should Know About Facebook [Infographic]

Posted by on November 6, 2017

  Infographic Text: Facebook has a lot of potential for your digital marketing efforts—but to get the maximum ROI, it’s essential to know just what makes Facebook so powerful. Here are 20 key statistics for understanding where Facebook’s marketing potential truly lies. There are more than 2.01 billion monthly active Facebook users—a 17 percent increase […]

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It Can Take Up to Six Months to Improve Search Rankings. Here’s Why.

Posted by on October 23, 2017

How long does it take to improve search engine rankings? SEOs get asked this question all the time, and the short answer is: It just depends.Sometimes, it can happen quite fast, as in the case of viral content. But of course, very little content truly goes viral, and the odds are that even a company’s […]

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How Retailers Can Reach Generation Z

Posted by on October 10, 2017

When we talk about Generation Z, we’re talking about the whippersnappers who came along after millennials—roughly speaking, those born after 1997. Believe it or not, this demographic is coming of age, and turning into an important consumer block. Retailers can’t afford to ignore the purchasing power of Generation Z, but to make inroads with these […]

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Why the Future of Marketing is Automated, Personalized, and Measurable

Posted by on October 9, 2017

Marketing has never been static; it’s a fluid, ever-changing entity, and the CMO’s role is to stay on top of all the latest shifts and trends. This begs the question: How will marketing be transformed in the days, weeks, and years to come? What will the future of marketing really look like? The answer, in […]

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Amazon vs. Search: The Retailer’s Dilemma

Posted by on September 28, 2017

Online retailers face a fundamental conundrum in how they are to allocate their marketing resources: Is it best to sink everything into Amazon, or is a more varied search strategy recommended? There are three basic questions you can use to guide your thinking here: Where are consumers going to look for your products on the […]

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How to Choose the Right Ecommerce Platform

Posted by on September 18, 2017

Ecommerce has been around for more than a decade now, with online retailers like Amazon becoming increasingly ubiquitous—so it might surprise you to learn that ecommerce is actually still growing at a remarkable clip. Ecommerce sales were up by 15 percent last year, and are predicted to continue their climb. For companies with products to […]

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