What to Do with an Aging Website?

Posted by on September 25, 2017 What to Do with an Aging Website

Do websites come with built-in expiration dates? Maybe so. While it can vary from site to site—and brand to brand—the reality is that consumers are always changing, and so are their expectations. Your company website has to stay on pace with those expectations if you wish to remain competitive. Sooner or later, then, all companies […]

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Roundup: What’s Happening in SEO?

Posted by on September 22, 2017 Google is Including Reviews in Local Search

Google is Including Reviews in Local Search You’ve probably seen Google reviews before—local businesses can all be ranked on a one to five star scale, and customers can leave their honest feedback. And you probably also know how important reviews are, not only for online reputation but for SEO, as well. Ideally, local businesses will […]

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How to Choose the Right Ecommerce Platform

Posted by on September 18, 2017 How to Choose the Right Ecommerce Platform

Ecommerce has been around for more than a decade now, with online retailers like Amazon becoming increasingly ubiquitous—so it might surprise you to learn that ecommerce is actually still growing at a remarkable clip. Ecommerce sales were up by 15 percent last year, and are predicted to continue their climb. For companies with products to […]

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SEO & Digital Marketing Roundup; News and Tips – September 2017

Posted by on September 15, 2017 Online Reviews: Now Central to Local Google Listings?

Online Reviews: Now Central to Local Google Listings? Google reviews are nothing new; if you own a business then you know that anyone can log into Google at any time to provide feedback on your products and services, along with a one-to-five-star rating. But if reviews are nothing new, they are experiencing something of an […]

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Evolution of CMO [Infographic]

Posted by on September 13, 2017 Evolution of CMO Infographic

The role of marketing has expanded dramatically over the years—and thus, so has the role of the CMO. Here’s what the marketing leader’s job has looked like over the decades, and a hint of where it is headed next. Evolution of CMO 1950s Marketing’s primary focus is to sell products directly to the customer, through […]

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