Online Reputation Management, and Why You Need to Own Your Brand

Posted by on May 10, 2017 Online Reputation Management

A brand is not just your business name. It’s not just your logo, either, nor is it the colors and fonts and taglines you use in your marketing collateral. Ultimately, a brand is all about consumer perceptions: What do people associate with your business? What are the values and benefits (or in some cases, the […]

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Rehab Marketing & SEO

Posted by on May 8, 2017 Rehab Marketing & SEO

Your addiction rehab facility exists to help people—but in order to make a difference, or to turn a profit, you’ve got to have your beds filled. You’ve got to be known as an authority in the field. You’ve got to be regarded as the place to go for help detoxing and achieving recovery. None of […]

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Website Development

Posted by on February 22, 2017 Website Development

Having a strong, appealing website is critical for success—and no company is exempt from that. The business website has become a kind of virtual storefront. It’s what establishes the first impression your customers have of you. It’s also an online hub of information about your brand and what it stands for, including its products and […]

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Reputation Marketing Services

Posted by on February 22, 2017 Reputation Marketing

What are people saying about you—and about your business? What’s the status of your brand on the Internet? These are important questions to answer, and not just for reasons of vanity. After all, consumers use the Internet to inform most of their purchasing decisions, so what they read about your company could have a huge […]

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Analytics and CRO

Posted by on February 22, 2017 Analytics and CRO

It is sometimes said that marketing without analytics is flying blind. There’s much truth to that statement. Analytic data shows you how well your marketing efforts are working, in terms of total traffic, bounce rates, and more. A related field is conversion rate optimization, or CRO, which helps you ensure that you’re not just getting […]

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