How Can You Turbocharge Your Holiday Marketing? Understand Consumer Behavior

Posted by on October 30, 2017 How Can You Turbocharge Your Holiday Marketing? Understand Consumer Behavior

Digital marketing has a lot of moving pieces, including technical dimensions, creative components, budgetary concerns, and more. Ultimately, however, any marketing endeavor boils down to human beings. To properly position your brand and lead the buyer toward conversion, you first have to understand how people behave; how they make decisions; and how they ultimately choose […]

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It Can Take Up to Six Months to Improve Search Rankings. Here’s Why.

Posted by on October 23, 2017 It Can Take Up to Six Months to Improve Search Rankings. Here’s Why.

How long does it take to improve search engine rankings? SEOs get asked this question all the time, and the short answer is: It just depends.Sometimes, it can happen quite fast, as in the case of viral content. But of course, very little content truly goes viral, and the odds are that even a company’s […]

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The 5 Best Strategies for Marketing an Addiction Rehab Facility

Posted by on October 23, 2017 The 5 Best Strategies for Marketing an Addiction Rehab Facility

Digital marketing tips are a dime a dozen, yet it’s important to realize that they aren’t all created equal. For one thing, different industries have different marketing challenges. What works for retail may not work as well for, say, an attorney’s office or a cosmetic surgery center. And drug and alcohol rehab facilities are truly […]

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Marketing Automation: Four Approaches

Posted by on October 20, 2017 Marketing Automation: Four Approaches

There’s a lot of talk about marketing automation—but what is it, exactly? And more to the point, how can it help you grow your small or mid-sized business? In this post, we’ll consider the topic of marketing automation from a few different angles, ultimately offering you four basic considerations for your own automation efforts. Before […]

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New Facebook Ad Targeting—Just in Time for the Holidays

Posted by on October 16, 2017 New Facebook Ad Targeting—Just in Time for the Holidays

Just in time for the holiday shopping season, Facebook has introduced new features that make it easier for brands to target their ads to consumers, based on how those consumers experience the brand IRL. It’s been rumored for a couple of months now that Facebook was seeking a way for businesses to target customers who’d […]

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