5 Predictions for the 2017 Holiday Shopping Season

Posted by on November 13, 2017 5 Predictions for the 2017 Holiday Shopping Season

The holiday season provides consumers with countless choices for where, when, and how they purchase seasonal gifts—and it’s vitally important for CMOs and other marketing decision-makers to be actively influencing these choices, leveraging holiday shopping traffic to improve their bottom line. And certainly, opportunities abound. In recent years, holiday buying trends have been increasingly favorable […]

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CMOs, Don’t Underestimate Google’s Search Engine Share

Posted by on November 10, 2017 CMOs, Don’t Underestimate Google’s Search Engine Share

Google is so prevalent—and so dominant among search engine users—that its very name has become part of the American vernacular. Most people don’t say they are going to search for something; they just say they are going to Google it. Google’s ubiquity has become so pronounced that there has been a little pushback from marketing […]

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Increase Your Sales Through Persuasive Copywriting

Posted by on November 6, 2017 Increase Your Sales Through Persuasive Copywriting

Frankly, a lot of online marketing professionals have got copywriting all wrong. The text on a page isn’t meant to be an SEO keyword dump, nor should it always be a straight-up sales pitch. Online consumers ultimately want to be educated, entertained, and engaged; they want their pain points to be recognized and solutions to […]

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20 Things Every CMO Should Know About Facebook [Infographic]

Posted by on November 6, 2017 20 Things Every CMO Should Know About Facebook

  Infographic Text: Facebook has a lot of potential for your digital marketing efforts—but to get the maximum ROI, it’s essential to know just what makes Facebook so powerful. Here are 20 key statistics for understanding where Facebook’s marketing potential truly lies. There are more than 2.01 billion monthly active Facebook users—a 17 percent increase […]

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Amazon SEO Tips: How to Improve Your Amazon Products Ranking for the 2017 Holidays

Posted by on November 3, 2017 Amazon SEO Tips: How to Improve Your Amazon Products Ranking for the 2017 Holidays

With the holiday season quickly approaching, there’s no time like the present to invest in online visibility for your company’s retail products. Pretty soon, customers all over the country will be shopping for gifts, and it’s imperative that they find your merchandise wherever it is they’re looking. And more likely than not, the place they’ll […]

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