How to Choose the Right Ecommerce Platform

Posted by on September 18, 2017 How to Choose the Right Ecommerce Platform

Ecommerce has been around for more than a decade now, with online retailers like Amazon becoming increasingly ubiquitous—so it might surprise you to learn that ecommerce is actually still growing at a remarkable clip. Ecommerce sales were up by 15 percent last year, and are predicted to continue their climb. For companies with products to […]

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SEO & Digital Marketing Roundup; News and Tips – September 2017

Posted by on September 15, 2017 Online Reviews: Now Central to Local Google Listings?

Online Reviews: Now Central to Local Google Listings? Google reviews are nothing new; if you own a business then you know that anyone can log into Google at any time to provide feedback on your products and services, along with a one-to-five-star rating. But if reviews are nothing new, they are experiencing something of an […]

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Evolution of CMO [Infographic]

Posted by on September 13, 2017

The role of marketing has expanded dramatically over the years—and thus, so has the role of the CMO. Here’s what the marketing leader’s job has looked like over the decades, and a hint of where it is headed next. Evolution of CMO 1950s Marketing’s primary focus is to sell products directly to the customer, through […]

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4 Ways to Use Visual Content to Enhance Buyers’ Journey

Posted by on September 7, 2017 4 Ways to Use Visual Content to Enhance Buyers' Journey

One of the great opportunities of digital marketing is that it allows brands to interact with buyers at each stage of the consumer journey. You can reach out to buyers who encountered your brand earlier in their research process, pushing them toward conversion, or you can offer value-adding content at the decision point itself. But […]

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5 Ways to Improve Search Rankings for Your Restaurant

Posted by on August 30, 2017 5 Ways to Improve Search Rankings for Your Restaurant

Every industry brings its own particular SEO challenges and opportunities. The restaurant world is no exception. To make your local eatery findable to nearby consumers, there are a few special considerations you’ll want to make. We’ll list five of them below; when an example is needed, we’re just going to pick one of our favorite […]

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