How the New Facebook Local Can Benefit Your Business

Posted by on December 1, 2017 Facebook Local

Facebook may seem like a monolith—after all, with more than 2 billion active users, it’s far and away the most successful social network. With that said, there is one area where Facebook has always come up short—and that’s search. Despite some tentative efforts to tap into online search, Facebook has never truly taken a bite […]

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Optimizing Featured Snippets for Voice Search: A Guide

Posted by on November 27, 2017 Optimizing Featured Snippets for Voice Search: A Guide

SEO is a fast-moving industry. Trends and technologies can change daily, and keeping up with them is a full-time job in and of itself. One factor that’s really having a rapid and dramatic effect on SEO right now is the rise of voice search. As more searches are done via mobile devices—and as voice assistants […]

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You Might Be Losing Organic Clicks. Here’s Why.

Posted by on November 24, 2017 You Might Be Losing Organic Clicks. Here’s Why.

As a CMO or marketing decision-maker, you’ve got to know how many clicks you’re generating—but more than that, you’ve got to know where those clicks are coming from. Hint: It’s not always where you think they’re coming from. A recent SEO Moz article offers some salient points here: “Over the last two years, the total […]

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The 2017 AdWords Trends You Need to Know About

Posted by on November 20, 2017 The 2017 AdWords Trends You Need to Know About

Recently, Bizible released its third annual AdWords Industry Benchmark Report, offering some crucial insights into what AdWords has represented for business owners and CMOs in the last year. We found the data in this report to be compelling, and in this post, we’ll briefly summarize some of the key findings, as well as the implications […]

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For Savvy CMOS, Social Media is All About Emotional Connection

Posted by on November 17, 2017 For Savvy CMOS, Social Media is All About Emotional Connection

There’s no doubt as to the impact social media has on our daily lives. A quick scan of the headlines reveals plenty of articles about how Instagram can diagnose depression, or how Facebook can impact mental health—sure signs of social media’s sway over our lives, our emotions, our sense of wellbeing. But why is social […]

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