Google’s Website Testing Guidelines

Posted by on October 26, 2012 Google’s Website Testing Guidelines

Website testing is very serious business for any digital marketer; there are many different ways to go about it. Big businesses have the option to leverage teams of experts and sophisticated software analysis, but if you’re a small business, your options are a little more limited. You could hire an outside internet marketing expert for […]

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How NOT to Use Social Media

Posted by on October 25, 2012 How NOT to Use Social Media

Social media has changed the way everyone, from individuals to businesses of all sizes, communicates. As a result of this trend, a number of “social media experts” have popped up over the years, promising to help companies’ marketing divisions keep up with the trend. Many times their promises are big and bold, yet their results […]

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Are Mobile Apps Really Necessary for My Business?

Posted by on October 16, 2012 Are Mobile Apps Really Necessary for My Business

With the rise of the smartphone, more and more consumers are able to access the web on-the-go. Marketers across the country are beginning to see the need for mobile-optimized websites and dedicated mobile apps designed to accommodate this growing subset of users. If you own and maintain a website, chances are that 20%-25% of your […]

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Is Your Website Design Hurting or Helping Your Online Presence?

Posted by on October 10, 2012 Is Your Website Design Hurting or Helping Your Online Presence?

When it comes to an online presence, there’s a lot of debate over what’s more important in a company website: design or content? There are vocal supporters on both sides of the argument, and both sides have valid points, but is there a definitive answer? Online marketing is the process of driving clients to your […]

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Introducing Google Tag Manager

Posted by on October 9, 2012

Search engine giant Google has just recently come up with a new service to make managing website tags a lot easier. For those who don’t know, tags in this case are small snippets of code that are used to measure traffic and visitor behavior, and are not similar to the kinds of tags you’d put […]

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