Posted by Craig Maloney | September 14, 2012 | Filed under: SEO
The art of acquiring high page rankings on search engines through the use of internet marketing techniques is known as Search Engine Optimization (SEO). In the past, SEO was much easier to do. Today, it’s become more difficult which requires effort and persistence to produce quality results. In this post, I’ll be sharing a few tips you need to follow to start showing up in search engines.
The first thing to do would be to search for keywords that you will use on your content. Many people fall at this very early stage as they do not know how to find keywords neither do they know how to analyze and choose the right keywords for their content. There are quite easy to follow guides that should enable you choose the right keywords and also show you how to use them for your benefit. The best kind of traffic a site owner could have will come from search engines that index sites that they believe are relevant to the keyword entered.
- Wordpot.com
- Google’s Keyword Tool
After you have done that keyword research, you would want to incorporate your new keywords to your site. You will need to make use of H1 tags almost at the top of the page to emphasize on your keyword. Another method that works like a charm is to include your chosen keyword both at the top and at the bottom of the site. There is a way of communicating to the search engine that a particular keyword is important; you do this by making bold or putting in italics. Try to place your keywords in images ALT tags while also making sure to include it in the body of the content on your site.
The key word method works, but you don’t want to go crowding your content with piled up keywords. This doe not in any way help to improve your search engine rankings. It would be wise to keep the number of favorite keywords to about 5 maximum.
Don’t overlook the aspect of including your keyword in the title of the content. This gets indexed by search engines a lot more that you can think. After you are through with the content, try linking to other sites. Such links are from different websites that have a link to yours. Linking makes search engines know that a site is popular, relevant and well designed. Such an attempt could be achieved by stepping up to high ranking PR sites and asking them if they can allow you link to their site.
