Craig Maloney

Craig Maloney is the co-founder and president of EverythingOnline, LLC an integrated digital marketing agency providing search and digital marketing solutions to businesses of all sizes. Craig is also digital marketing enthusiast bringing sales and marketing leadership to a rapidly evolving industry.

EverythingOnline Launches Dynamic Guide to Key Digital Marketing Terms

Posted by on December 9, 2017 EverythingOnline Launches Dynamic Guide to Key Digital Marketing Terms

As with any highly technical field, digital marketing can sometimes seem a bit dense with jargon. Those who are new to the field may struggle to understand the distinction between CPC and CPA, or wonder about the nebulous definition of an online conversion. To aid in understanding, EverythingOnline has proudly assembled a new glossary of […]

READ MORE

Increase Your Sales Through Persuasive Copywriting

Posted by on November 6, 2017 Increase Your Sales Through Persuasive Copywriting

Frankly, a lot of online marketing professionals have got copywriting all wrong. The text on a page isn’t meant to be an SEO keyword dump, nor should it always be a straight-up sales pitch. Online consumers ultimately want to be educated, entertained, and engaged; they want their pain points to be recognized and solutions to […]

READ MORE

How Can You Turbocharge Your Holiday Marketing? Understand Consumer Behavior

Posted by on October 30, 2017 How Can You Turbocharge Your Holiday Marketing? Understand Consumer Behavior

Digital marketing has a lot of moving pieces, including technical dimensions, creative components, budgetary concerns, and more. Ultimately, however, any marketing endeavor boils down to human beings. To properly position your brand and lead the buyer toward conversion, you first have to understand how people behave; how they make decisions; and how they ultimately choose […]

READ MORE

The 5 Best Strategies for Marketing an Addiction Rehab Facility

Posted by on October 23, 2017 The 5 Best Strategies for Marketing an Addiction Rehab Facility

Digital marketing tips are a dime a dozen, yet it’s important to realize that they aren’t all created equal. For one thing, different industries have different marketing challenges. What works for retail may not work as well for, say, an attorney’s office or a cosmetic surgery center. And drug and alcohol rehab facilities are truly […]

READ MORE

Marketing Automation: Four Approaches

Posted by on October 20, 2017 Marketing Automation: Four Approaches

There’s a lot of talk about marketing automation—but what is it, exactly? And more to the point, how can it help you grow your small or mid-sized business? In this post, we’ll consider the topic of marketing automation from a few different angles, ultimately offering you four basic considerations for your own automation efforts. Before […]

READ MORE

How Retailers Can Reach Generation Z

Posted by on October 10, 2017 How Retailers Can Reach Generation Z

When we talk about Generation Z, we’re talking about the whippersnappers who came along after millennials—roughly speaking, those born after 1997. Believe it or not, this demographic is coming of age, and turning into an important consumer block. Retailers can’t afford to ignore the purchasing power of Generation Z, but to make inroads with these […]

READ MORE

Why the Future of Marketing is Automated, Personalized, and Measurable

Posted by on October 9, 2017 Why the Future of Marketing is Automated, Personalized, and Measurable

Marketing has never been static; it’s a fluid, ever-changing entity, and the CMO’s role is to stay on top of all the latest shifts and trends. This begs the question: How will marketing be transformed in the days, weeks, and years to come? What will the future of marketing really look like? The answer, in […]

READ MORE

Amazon vs. Search: The Retailer’s Dilemma

Posted by on September 28, 2017 Amazon vs. Search: The Retailer’s Dilemma

Online retailers face a fundamental conundrum in how they are to allocate their marketing resources: Is it best to sink everything into Amazon, or is a more varied search strategy recommended? There are three basic questions you can use to guide your thinking here: Where are consumers going to look for your products on the […]

READ MORE

What to Do with an Aging Website?

Posted by on September 25, 2017 What to Do with an Aging Website

Do websites come with built-in expiration dates? Maybe so. While it can vary from site to site—and brand to brand—the reality is that consumers are always changing, and so are their expectations. Your company website has to stay on pace with those expectations if you wish to remain competitive. Sooner or later, then, all companies […]

READ MORE

How to Choose the Right Ecommerce Platform

Posted by on September 18, 2017 How to Choose the Right Ecommerce Platform

Ecommerce has been around for more than a decade now, with online retailers like Amazon becoming increasingly ubiquitous—so it might surprise you to learn that ecommerce is actually still growing at a remarkable clip. Ecommerce sales were up by 15 percent last year, and are predicted to continue their climb. For companies with products to […]

READ MORE