Al Sefati

Al Sefati brings almost 20 years of experience of IT and Digital marketing with proven accomplishment thriving in search and integrated digital marketing settings, Al possesses considerable skill in the development, implementation, tracking, and optimization of digital marketing campaigns for multiple channels that he shares with you some insights on EverythingOnline digital marketing Blog.

2018 Search Marketing Tips: Are You Ready for the New Year?

Posted by on December 26, 2017 2018 Search Marketing Tips: Are You Ready for the New Year

Search marketing is ever in flux. It’s not just that technology evolves and expands, it’s that consumer behavior changes with it—and as such, it’s vital for CMOs and search marketing professionals to stay abreast of the latest trends. The start of a new year presents an invaluable opportunity to pause, reflect, and fine-tune your marketing […]

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Developing an Ecommerce Strategy That Integrates Paid Search, SEO

Posted by on December 19, 2017 Developing an Ecommerce Strategy That Integrates Paid Search, SEO

Paid search and search engine optimization (SEO) function best when they work together in tandem—yet far too many marketers focus on one at the expense of the other. This can be detrimental, not least where ecommerce is concerned. Indeed, the best way to promote an ecommerce enterprise is through an integrated approach—one that unites these […]

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2018 Will Be Year of Voice Search [Infographic]

Posted by on December 15, 2017 Voice Search

By 2020, it’s expected that more than half of all online searches will be done by voice search. Given the rising prominence of Alexa, Siri, and other hands-free helpers—to say nothing of the continued dominance of mobile technology—this may not come as much of a surprise. Nevertheless, it’s something that marketers need to know and […]

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Funnel Marketing Will Become Less Relevant in 2018

Posted by on December 12, 2017 Funnel Marketing Will Become Less Relevant in 2018

Is the sales funnel changing, as so many digital marketing specialists have predicted—or is it actually just dying? It’s an important question for every marketer to address as we all move forward. Certainly, the familiar cycle of a customer moving from awareness to prospect to sale is no longer as straightforward as it used to […]

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How the New Facebook Local Can Benefit Your Business

Posted by on December 1, 2017 Facebook Local

Facebook may seem like a monolith—after all, with more than 2 billion active users, it’s far and away the most successful social network. With that said, there is one area where Facebook has always come up short—and that’s search. Despite some tentative efforts to tap into online search, Facebook has never truly taken a bite […]

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Optimizing Featured Snippets for Voice Search: A Guide

Posted by on November 27, 2017 Optimizing Featured Snippets for Voice Search: A Guide

SEO is a fast-moving industry. Trends and technologies can change daily, and keeping up with them is a full-time job in and of itself. One factor that’s really having a rapid and dramatic effect on SEO right now is the rise of voice search. As more searches are done via mobile devices—and as voice assistants […]

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You Might Be Losing Organic Clicks. Here’s Why.

Posted by on November 24, 2017 You Might Be Losing Organic Clicks. Here’s Why.

As a CMO or marketing decision-maker, you’ve got to know how many clicks you’re generating—but more than that, you’ve got to know where those clicks are coming from. Hint: It’s not always where you think they’re coming from. A recent SEO Moz article offers some salient points here: “Over the last two years, the total […]

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The 2017 AdWords Trends You Need to Know About

Posted by on November 20, 2017 The 2017 AdWords Trends You Need to Know About

Recently, Bizible released its third annual AdWords Industry Benchmark Report, offering some crucial insights into what AdWords has represented for business owners and CMOs in the last year. We found the data in this report to be compelling, and in this post, we’ll briefly summarize some of the key findings, as well as the implications […]

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For Savvy CMOS, Social Media is All About Emotional Connection

Posted by on November 17, 2017 For Savvy CMOS, Social Media is All About Emotional Connection

There’s no doubt as to the impact social media has on our daily lives. A quick scan of the headlines reveals plenty of articles about how Instagram can diagnose depression, or how Facebook can impact mental health—sure signs of social media’s sway over our lives, our emotions, our sense of wellbeing. But why is social […]

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5 Predictions for the 2017 Holiday Shopping Season

Posted by on November 13, 2017 5 Predictions for the 2017 Holiday Shopping Season

The holiday season provides consumers with countless choices for where, when, and how they purchase seasonal gifts—and it’s vitally important for CMOs and other marketing decision-makers to be actively influencing these choices, leveraging holiday shopping traffic to improve their bottom line. And certainly, opportunities abound. In recent years, holiday buying trends have been increasingly favorable […]

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