2018 Will Be Year of Voice Search [Infographic]

Posted by on December 15, 2017

By 2020, it’s expected that more than half of all online searches will be done by voice search. Given the rising prominence of Alexa, Siri, and other hands-free helpers—to say nothing of the continued dominance of mobile technology—this may not come as much of a surprise. Nevertheless, it’s something that marketers need to know and understand, as it has major implications for the future of SEO.

2018 Will Be Year of Voice Search [Infographic]

2018 Will Be Year of Voice Search [Infographic]

Infographic Data:
  • More than 50% of all searches will be voice searches by 2020
  • Nearly 50% of people are now using voice search when researching products
  • Currently, 20-25% of mobile searches are voice searches
  • 21% of mobile voice search users said they use voice search because they don’t like typing on their mobile device (Source: Statista 2015)
  • As of May 2016, 1 in 5 searches on an Android app in the U.S. were through speech
  • Voice search is quicker than traditional search (Humans can speak 150 words per minute vs typing 40 words per minute)
  • According Google, 40% of adults use voice search to find directions while 43% of teens use voice search to call someone.
  • Voice Search Consumer usage is on the rise

The way people search is changing all the time—and marketing teams need to adapt in kind. Make sure your own SEO strategies are built with voice search in mind. For a full marketing audit and overhaul, reach out to the SEO experts at Orange County-based EverythingOnline today.