2018 Search Marketing Tips: Are You Ready for the New Year?

Posted by on December 26, 2017 2018 Search Marketing Tips: Are You Ready for the New Year

Search marketing is ever in flux. It’s not just that technology evolves and expands, it’s that consumer behavior changes with it—and as such, it’s vital for CMOs and search marketing professionals to stay abreast of the latest trends. The start of a new year presents an invaluable opportunity to pause, reflect, and fine-tune your marketing […]

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Developing an Ecommerce Strategy That Integrates Paid Search, SEO

Posted by on December 19, 2017 Developing an Ecommerce Strategy That Integrates Paid Search, SEO

Paid search and search engine optimization (SEO) function best when they work together in tandem—yet far too many marketers focus on one at the expense of the other. This can be detrimental, not least where ecommerce is concerned. Indeed, the best way to promote an ecommerce enterprise is through an integrated approach—one that unites these […]

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2018 Will Be Year of Voice Search [Infographic]

Posted by on December 15, 2017 Voice Search

By 2020, it’s expected that more than half of all online searches will be done by voice search. Given the rising prominence of Alexa, Siri, and other hands-free helpers—to say nothing of the continued dominance of mobile technology—this may not come as much of a surprise. Nevertheless, it’s something that marketers need to know and […]

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Funnel Marketing Will Become Less Relevant in 2018

Posted by on December 12, 2017 Funnel Marketing Will Become Less Relevant in 2018

Is the sales funnel changing, as so many digital marketing specialists have predicted—or is it actually just dying? It’s an important question for every marketer to address as we all move forward. Certainly, the familiar cycle of a customer moving from awareness to prospect to sale is no longer as straightforward as it used to […]

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EverythingOnline Launches Dynamic Guide to Key Digital Marketing Terms

Posted by on December 9, 2017 EverythingOnline Launches Dynamic Guide to Key Digital Marketing Terms

As with any highly technical field, digital marketing can sometimes seem a bit dense with jargon. Those who are new to the field may struggle to understand the distinction between CPC and CPA, or wonder about the nebulous definition of an online conversion. To aid in understanding, EverythingOnline has proudly assembled a new glossary of […]

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