The 5 Best Strategies for Marketing an Addiction Rehab Facility

Posted by on October 23, 2017 The 5 Best Strategies for Marketing an Addiction Rehab Facility

Digital marketing tips are a dime a dozen, yet it’s important to realize that they aren’t all created equal. For one thing, different industries have different marketing challenges. What works for retail may not work as well for, say, an attorney’s office or a cosmetic surgery center. And drug and alcohol rehab facilities are truly […]

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Marketing Automation: Four Approaches

Posted by on October 20, 2017

There’s a lot of talk about marketing automation—but what is it, exactly? And more to the point, how can it help you grow your small or mid-sized business? In this post, we’ll consider the topic of marketing automation from a few different angles, ultimately offering you four basic considerations for your own automation efforts. Before […]

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New Facebook Ad Targeting—Just in Time for the Holidays

Posted by on October 16, 2017 New Facebook Ad Targeting—Just in Time for the Holidays

Just in time for the holiday shopping season, Facebook has introduced new features that make it easier for brands to target their ads to consumers, based on how those consumers experience the brand IRL. It’s been rumored for a couple of months now that Facebook was seeking a way for businesses to target customers who’d […]

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How Retailers Can Reach Generation Z

Posted by on October 10, 2017 How Retailers Can Reach Generation Z

When we talk about Generation Z, we’re talking about the whippersnappers who came along after millennials—roughly speaking, those born after 1997. Believe it or not, this demographic is coming of age, and turning into an important consumer block. Retailers can’t afford to ignore the purchasing power of Generation Z, but to make inroads with these […]

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Why the Future of Marketing is Automated, Personalized, and Measurable

Posted by on October 9, 2017 Why the Future of Marketing is Automated, Personalized, and Measurable

Marketing has never been static; it’s a fluid, ever-changing entity, and the CMO’s role is to stay on top of all the latest shifts and trends. This begs the question: How will marketing be transformed in the days, weeks, and years to come? What will the future of marketing really look like? The answer, in […]

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