The Best AdWords Ad Extensions—and How to Use Them

Posted by on June 26, 2017

To maximize the potential of your AdWords campaign, we recommend using ad extensions—which are exactly what they sound like: Little add-ons, or bonuses, that allow your ads to claim a bit more online real estate. There are a lot of great extensions to choose from, and most of them are worth exploring; with that said, […]

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How to Write AdWords Copy That Gets Results

Posted by on June 15, 2017

AdWords can provide your brand with valuable online real estate—a great way to boost your visibility. Visibility alone isn’t really that desirable though; what’s more meaningful is conversions. AdWords can help here too, but only when you take the time to write truly persuasive copy. Good ad copy grabs attention and earns click, where mediocre […]

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PPC Mistakes – Even the Pros Make

Posted by on March 12, 2013

You’ve heard the saying, “Everyone makes mistakes”, and it rings true regardless of whether or not you’ve seen others do it. There’s just something encouraging about knowing that even the pros will screw up from time to time, and as far as learning goes, mistakes have plenty to teach. Here are a few of the […]

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Google Adwords Now Targets Zip Codes, Other Enhancements

Posted by on April 12, 2012

In an effort to help advertisers create and manage ad campaigns more relevant to local customers, Google has recently introduced a number of new features designed to help advertisers create and manage local ads more effectively, starting with the ability to target ads by zip code. This is great news for local businesses who want […]

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