Website Development

Posted on February 22, 2017

Having a strong, appealing website is critical for success—and no company is exempt from that. The business website has become a kind of virtual storefront. It’s what establishes the first impression your customers have of you. It’s also an online hub of information about your brand and what it stands for, including its products and […]

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Building Effective Websites

Posted on April 3, 2013

Building websites can be hard, especially if you’re new to the trade. There’s more to a good website than just the code, and it can be tough to navigate if you’re not artistically inclined. That’s why we’ve put together a short guide with a few tips for aspiring web designers. 1. Focus on the User’s […]

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Keeping a Low Bounce Rate

Posted on March 18, 2013

One important, yet often overlooked quality metric in the world of search is that of “bounce rate”. Often confused with “exit rate”, bounce rate is defined as the percentage of visitors that land on the site and immediately leave, without browsing anything else. Exit rate, on the other hand, refers to the percentage of visitors […]

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Are Mobile Apps Really Necessary for My Business?

Posted on October 16, 2012

With the rise of the smartphone, more and more consumers are able to access the web on-the-go. Marketers across the country are beginning to see the need for mobile-optimized websites and dedicated mobile apps designed to accommodate this growing subset of users. If you own and maintain a website, chances are that 20%-25% of your […]

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Is Your Website Design Hurting or Helping Your Online Presence?

Posted on October 10, 2012

When it comes to an online presence, there’s a lot of debate over what’s more important in a company website: design or content? There are vocal supporters on both sides of the argument, and both sides have valid points, but is there a definitive answer? Online marketing is the process of driving clients to your […]

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