Google Becomes #2 Most Valuable Company in Tech

Posted on October 8, 2012

Great news for Google: They’ve just become the 2nd most valuable company in the tech industry, based on their market capitalization. Apple took the crown from Microsoft, and currently holds the top spot at over $622 billion in market cap, after recovering from a slip in share prices earlier this year. That puts them well […]

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Microsoft to Convert 33 Percent of Google Users Through “Bing It On” Challenge

Posted on October 4, 2012

Last month, in an attempt to prove their claims that Bing is just as good as Google, Microsoft launched the “Bing It On” campaign. Structured much like the “Pepsi Challenge” series of ads that ran in the 70’s, the Bing It On campaign allows users to perform a side-by-side comparison of the two search engines’ […]

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Google’s 4th of July Logo

Posted on July 4, 2012

In the spirit of 4th of July, Google’s logo design for this day is based on the song “This Land Is Your Land” by Woodie Guthrie written in 1940. The song is one of the United States most recognized and famous folk songs. Google’s 4th of July logo uses the lyric from this song “This […]

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Bing & Yelp Together in Local Search

Posted on June 22, 2012

Not too long ago, Bing’s VP of Program Management Derrick Connell made the claim that Bing was just as good, if not better in some regards, as competitor Google in local search results. A recently released study from Implied Intelligence appears to support those claims, with Bing tying for the top spot with Yellowbook and […]

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The New Bing Interface

Posted on May 16, 2012

Microsoft’s Bing search engine now sports a brand new interface that is designed to link your social network with your search results. Announced last week, the new interface is designed to leverage on the fact that 90% of people consult with friends or co-workers before making a major decision by suggesting people within your social […]

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Microsoft Considered Selling Bing to Facebook

Posted on April 26, 2012

A report recently published in the New York times has confirmed prior rumors and speculation that Microsoft had attempted to sell its search engine service, Bing, to social media giant Facebook. According to the report, Microsoft executives approached Facebook with the proposal last year, without the support of Microsoft CEO Steve Ballmer. Facebook reportedly declined […]

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Google Adwords Now Targets Zip Codes, Other Enhancements

Posted on April 12, 2012

In an effort to help advertisers create and manage ad campaigns more relevant to local customers, Google has recently introduced a number of new features designed to help advertisers create and manage local ads more effectively, starting with the ability to target ads by zip code. This is great news for local businesses who want […]

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Facebook Purchases Instagram

Posted on April 9, 2012

In a stunning event, social media giant Facebook has announced that it has agreed to purchase the popular San Francisco-based photo-sharing service Instagram. Originally launched in 2010, Instgram quickly became popular with social media fans by providing an easier way to share photos taken with their mobile phone. The acquisition was announced on April 9th, […]

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