Are Mobile Apps Really Necessary for My Business?

Posted on October 16, 2012 Are Mobile Apps Really Necessary for My Business

With the rise of the smartphone, more and more consumers are able to access the web on-the-go. Marketers across the country are beginning to see the need for mobile-optimized websites and dedicated mobile apps designed to accommodate this growing subset of users. If you own and maintain a website, chances are that 20%-25% of your […]

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Is Your Website Design Hurting or Helping Your Online Presence?

Posted on October 10, 2012 Is Your Website Design Hurting or Helping Your Online Presence?

When it comes to an online presence, there’s a lot of debate over what’s more important in a company website: design or content? There are vocal supporters on both sides of the argument, and both sides have valid points, but is there a definitive answer? Online marketing is the process of driving clients to your […]

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Introducing Google Tag Manager

Posted on October 9, 2012

Search engine giant Google has just recently come up with a new service to make managing website tags a lot easier. For those who don’t know, tags in this case are small snippets of code that are used to measure traffic and visitor behavior, and are not similar to the kinds of tags you’d put […]

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Google Becomes #2 Most Valuable Company in Tech

Posted on October 8, 2012 Google Becomes #2 Most Valuable Company in Tech

Great news for Google: They’ve just become the 2nd most valuable company in the tech industry, based on their market capitalization. Apple took the crown from Microsoft, and currently holds the top spot at over $622 billion in market cap, after recovering from a slip in share prices earlier this year. That puts them well […]

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Microsoft to Convert 33 Percent of Google Users Through “Bing It On” Challenge

Posted on October 4, 2012

Last month, in an attempt to prove their claims that Bing is just as good as Google, Microsoft launched the “Bing It On” campaign. Structured much like the “Pepsi Challenge” series of ads that ran in the 70’s, the Bing It On campaign allows users to perform a side-by-side comparison of the two search engines’ […]

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