How to Target the 65 and Over

Posted on January 17, 2013 How to Target the 65 and Over

For the past decade or so, one of the smallest market segments active on the internet consisted of individuals over 65. Previous studies have shown that this segment spends less time online compared to everyone else, and are often less willing to make online purchases. But more recent data suggests that the baby boomer generation […]


Mobile Advertising Goes in a New Direction

Posted on November 27, 2012 Mobile Advertising Goes in a New Direction

The mobile web is bringing strange and wonderful new developments to the world of digital marketing. No longer just a pocket-sized version of you desktop computer, smartphones and their features are being leveraged to change the way that digital marketers sell their products, by combining smartphone features like call ability and GPS tracking with targeted […]


A Social Network for Gamers

Posted on November 19, 2012 A Social Network for Gamers

Professionals have LinkedIn, and for personal use there’s Facebook, but how about a social network for gaming enthusiasts? That’s exactly what Duxter, a new social network founded by CEO Adam Lieb hopes to be. Based in Seattle, WA, this enterprising new start-up hopes to differentiate itself from similar social networks catering to gamers and become […]


Google Accused of Dragging Its Feet Re: Copyright Infringing Sites

Posted on November 1, 2012 Google Accused of Dragging Its Feet Re: Copyright Infringing Sites

Back in August, Google pledged to assist media cartels in their quest to protect copyrights by lowering the ranking of sites that have more DMCA Takedown Notices, eventually taking them off the search results list completely. However, Google now faces accusations that it’s being “too slow” in implementing its plan and now faces a review […]


Google’s Website Testing Guidelines

Posted on October 26, 2012 Google’s Website Testing Guidelines

Website testing is very serious business for any digital marketer; there are many different ways to go about it. Big businesses have the option to leverage teams of experts and sophisticated software analysis, but if you’re a small business, your options are a little more limited. You could hire an outside internet marketing expert for […]


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