Keeping a Low Bounce Rate

Posted on March 18, 2013 Keeping a Low Bounce Rate

One important, yet often overlooked quality metric in the world of search is that of “bounce rate”. Often confused with “exit rate”, bounce rate is defined as the percentage of visitors that land on the site and immediately leave, without browsing anything else. Exit rate, on the other hand, refers to the percentage of visitors […]

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Google Pays Billions To Acquire Traffic

Posted on March 14, 2013 Google Pays Billions To Acquire Traffic

Analysts at Morgan Stanley have predicted that Google will pay close to $6.8 billion a year for the sole purpose of traffic acquisition. It is estimated that it will pay close to $1 billion to Apple in 2014 to be their default search engine on iOS devices including the iPhone and the iPad. Thirty-one percent […]

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PPC Mistakes – Even the Pros Make

Posted on March 12, 2013 PPC Mistakes Even the Pros Make

You’ve heard the saying, “Everyone makes mistakes”, and it rings true regardless of whether or not you’ve seen others do it. There’s just something encouraging about knowing that even the pros will screw up from time to time, and as far as learning goes, mistakes have plenty to teach. Here are a few of the […]

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How to SEO Video

Posted on January 28, 2013 How to SEO Video

Do you upload video content to Youtube to supplement any projects or campaigns you may be running? Do those videos have only a handful of views despite your best efforts? If this is the case then that means your videos aren’t optimized for SEO, and will probably never reach your intended audience. The solution to […]

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Google Offering Free Wi-Fi in Manhattan

Posted on January 23, 2013 Google Offering Free Wi-Fi in Manhattan

Following their deal to roll out high speed fiber internet access in Kansas city two years ago, search giant Google has recently announced that it will be rolling out free Wi-Fi to select parts of the city of Manhattan. Their free Wi-Fi service will be deployed in select public places and outdoor areas. At a […]

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