Paid Social Media Ads on the Rise, but Lack Metrics

Posted on March 28, 2013 Paid Social Media Ads on the Rise

According to the latest edition of the Paid Social Media Advertising Report, conducted by Vizu and released by Nielsen, advertisers are unconvinced about the effectiveness of paid social media ads, mainly due to the lack of proper metrics with which to measure their effectiveness. Results show that advertisers are increasingly viewing paid social media as […]

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Google Glass and the Home of the Future

Posted on March 25, 2013 Google Glass and the Home of the Future

The “home of the future” or the “smart home” is a concept that’s been around for quite some time now. Imagine being able to control every electronic device and appliance in your home from a centralized panel or device, and that every device is capable of adjusting itself automatically to be more efficient during certain […]

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Advertise for Free with Google Grants

Posted on March 22, 2013 Advertise for Free with Google Grants

Are you a nonprofit organization that would like to get into the whole advertising thing, but don’t have the budget to do so? You’re not alone. There are are dozens of nonprofits out there whose causes go unrecognized simply because they don’t have the big advertising budgets that for profit corporations have. But did you […]

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Google claims biggest market share; Yahoo and Bing not making big impact

Posted on March 20, 2013 Google claims biggest market share

Search engine top dog, Google, made headlines this year when its market share hit an all time high of 67 percent, as of November 2012, while its competitors Yahoo! and Bing are essentially stuck trading market share with one another, neither of which are yet able to make a dent in Google’s massive market share. […]

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Keeping a Low Bounce Rate

Posted on March 18, 2013 Keeping a Low Bounce Rate

One important, yet often overlooked quality metric in the world of search is that of “bounce rate”. Often confused with “exit rate”, bounce rate is defined as the percentage of visitors that land on the site and immediately leave, without browsing anything else. Exit rate, on the other hand, refers to the percentage of visitors […]

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